AS

Anthony Saulderson

Founder, Creatrbase

Anthony built Creatrbase after years working in agency strategy, watching independent creators get undervalued by a system designed around agencies and mega-influencers. The platform exists to give creators with 1k-100k subscribers the same commercial intelligence that agencies keep behind closed doors.

He writes about the creator economy, brand deal mechanics, and how AI is changing the tools available to independent creators.

LinkedIn

Articles

YouTube Sponsorship Rates by Subscriber Count19 Apr 2026How to Pitch Brands as a Small Creator19 Apr 2026Why Am I Not Getting Brand Deals?19 Apr 2026Do I Need an Agent as a YouTube Creator?19 Apr 2026How Much Do YouTubers Charge for Sponsorships?19 Apr 2026The Influencer Marketing Industry in 2026: What Independent Creators Need to Know17 Apr 2026How Independent Creators Can Negotiate Brand Deal Rates Without an Agent17 Apr 2026Upload Cadence and Brand Deals: Why Consistency Signals Commercial Reliability17 Apr 2026What Do Brands Actually Look for in a Creator? The Real Criteria Behind Every Deal Decision17 Apr 2026How to Get Your First Brand Deal as a YouTube Creator (Without an Agent or Marketplace)17 Apr 2026Audience Geo Alignment: Why Your UK or US Audience Is Worth More to Brands17 Apr 2026Niche Commercial Value: Why the Topic You Create About Determines What Brands Will Pay You17 Apr 2026Engagement Quality vs Engagement Rate: The Difference That Costs Creators Brand Deals17 Apr 2026Subscriber Momentum vs Subscriber Count: How Brands Actually Evaluate Creator Growth17 Apr 2026What Is a Commercial Viability Score? The Creator Metric That Actually Predicts Brand Deals17 Apr 2026