The information the industry keeps to itself. Handed to creators.
Creatrbase is a commercial intelligence platform for YouTube and Twitch creators. We score your channel across the six dimensions brands and agencies evaluate, and we tell you exactly how the number is calculated.
We worked inside an influencer agency. Here is what we saw.
Inside an agency, you develop an instinct for commercial viability. You learn that a 30k-subscriber creator in the personal finance space is worth more to most brands than a 200k lifestyle creator with a diffuse, low-CPM audience. You learn which metrics brands actually weight in their briefs, and which ones are noise. You learn the rate ranges, the deal structures, the red flags that kill a campaign before it starts.
Creators walking into the same conversation have none of that. They guess at their own value. They accept the first rate they are offered, because they have no reference point. Some never get approached at all, not because their channels are weak, but because they cannot communicate commercial readiness in the language brands and agencies speak.
The micro creator space -- roughly 1,000 to 100,000 subscribers -- is where this problem is worst. Agencies are not incentivised to represent them. Brands struggle to evaluate them at scale. The information gap is not a side effect of the industry. It is structural. We built Creatrbase to close it.
Commercial data that was previously only available inside agencies.
Connect your YouTube or Twitch channel and Creatrbase scores you across six dimensions: subscriber momentum, engagement quality, niche commercial value, audience geo alignment, content consistency, and brand readiness. The result is a single Commercial Viability Score, a number that tells you how brand-ready your channel is right now and why.
The score is not decorative. It maps to real-world rate tiers, flags the specific gaps holding you back, and generates a prioritised task list for improving each dimension. The methodology is public. Nothing is a black box.
Four things that are not negotiable.
We show our working.
The scoring methodology is public, not behind a paywall. Every dimension, every weighting, every calibration change is documented at /scoring-explained.
We say it plainly.
If a score drops, we tell you why. If we don't have the data, the field is empty rather than estimated. No hedging. No vanity.
We build for the person without an agent.
The platform is designed for creators who are negotiating alone, without a manager or agency in their corner. That means practical, actionable commercial data -- not just charts.
We don't sell your data.
Not to brands, not to agencies, not to anyone. Full details on the honesty page.